Your Next Smartphone: a TV?
Most companies are going in the direction of turning your smartphone into a TV. Microsoft is going the other way: they want to turn your TV into a smartphone. The Xbox One has a trick that few non-gamers know about (and no, it's not this trick.) The One has a feature called HDMI pass-through, which allows you to plug your satellite or cable box into it and run your entire television experience through the filter of the Internet-connected, Skype-wielding, fantasy-sports-playing, Xbox One.
Google Goes Human.
Google has built an empire with a search engine that answers your questions, and now the company hopes humans can do the same. Google on Tuesday announced Helpouts, a new tool that connects users via live video chat with experts who can help them with questions about home improvement, cooking or even medical advice. Helpouts serves as a Google-vetted marketplace where approved companies such as Sephora, One Medical and Rosetta Stone can offer their services to interested parties in real-time over live video.
The King of Teens.
Twitter has overtaken Facebook as the social media network that is most important to teens, according to research. Twitter is the new king of teens, with 26% naming it as their "most important" social site. Only 23% said Facebook was most important, down from a high of 42%. But Twitter should not become complacent, the report suggests. That's because Instagram has rocketed in popularity with teens. 23% said Facebook-owned Instagram was their #1 choice, up from 12% a year ago. The maneuvering suggests Facebook was right to acquire Instagram as a backstop against losing younger users to competing, simpler networks.
Do You Take Your Coffee Tweet?
A tweet can be used to share links, media, and status updates. But could it soon be used to share Starbucks coffee? That's the promise of a new partnership between Twitter and Starbucks which enables gift certificates to be exchanged via tweets. Called the tweet-a-coffee program, the service allows for spur-of-the-moment acts of generosity between friends, with little to no friction: Just tweet at another Twitter user in order to give a $5 digital eGift hassle-free. It's certainly a novel marketing tool. But the larger significance here is how companies like Starbucks are gradually beginning to see Twitter as a potential ecommerce platform.
Did you know: The fastest growing demographic on Twitter is the 55–64 year age bracket? Or that 189 million of Facebook’s users are ‘mobile only,' and YouTube reaches more U.S. adults aged 18–34 than any cable network? How about that every second 2 new members join LinkedIn or that Social Media has overtaken porn (!!) as the #1 activity on the web? Did you know LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook or that 93% of marketers use social media for business? 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them and 25% of Facebook users don’t bother with privacy settings. Well, now you know. You're welcome.
Texans Take TV en Español.
In late August, the Austin Spanish-language TV station KAKW Univision 62 announced that it had topped all other broadcast stations, regardless of language, in July sweeps. That station, along with the Univision stations in Houston and Dallas, was No. 1 among adults ages 18 to 49 in July for total day viewing, prime time and late local news, the network said, citing Nielsen Company ratings. And nationally, Univision said it made history by finishing the July sweeps period as the No. 1 network in prime time for adults 18 to 49 and adults 18 to 34, the first time it had done so in any sweeps period. One reason that Univision has been dominating competitors in Texas is because there are more English-language stations, so the English audience is more fragmented. “So much of the TV in English is not culturally relevant for Latinos or other groups that want to be connected to their heritage,” said Subervi, now a journalism professor at Kent State University in Ohio. Univision isn’t ignoring the English-language market, though. In fact, it’s partnering with ABC News to create an English-language news and lifestyle network targeting young Hispanics. The network, Fusion, is expected to launch in late October.
Food as Porn as Food.
Here's your curious advertising case study of the day. Food-delivery app Eat24 went where no marketing team has gone before: adult websites. Its rationale? Almost no mainstream brands want anything to do with the XXX world and yet the traffic figures are through the roof and the CPMs are low.
Provoke Weekly - 9/11 Can Football Win Over The Fútbol Fans?
Can Football Win Over The Fútbol Fans? The days are getting shorter, the school year has started, and temperatures are slowly decreasing (except here in Texas…). This all can only mean one thing: football season is about to start! Everywhere around the U.S. the boys of fall are ready to take the field, fantasy football draft parties are a common occurrence, and fans are buying new apparel in the hope that the newly acquired good luck charms will finally get their team to the Super Bowl this year. Even though these rituals appear to be the same as 20 years ago, any marketer can confirm that a lot has changed. One of the major changes is the make up of the fan demographics. Granted, futbol (that sport where the players actually use their feet during the game) is still the most popular sport among the U.S. Hispanic population, but football has been increasing in popularity among Hispanics in recent years. With the continual rise in Hispanic population in the U.S., it is important for marketers to understand the value of this growing NFL fan base and come up with new ways to reach them. Will the increase in popularity of the NFL among Hispanics in the U.S. be a temporary craze or will the League be able to compete with futbol in the long run? Remy Smit, Cultur8 Planning
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