When "Ad-Free" Isn't.
Netflix has rolled out a red carpet of grand claims regarding what the show means for Internet TV with 'ad-free' "House of Cards." The show, however, is chock full of commercial content. Products are not just placed incidentally and occasionally in the background, they are a constant frame around the action and a deflecting focus for the director’s lens. At times brand interests clearly hijack portions of the plot, character arcs, scripting — the works. Apple products dominate the show but it’s not the only brand in play, with BlackBerry, Canon, Dell and Sony also getting a slice of air time. Some of these product appearances are fleeting. Many are not.
Research from Nielsen has confirmed that increases in Twitter volume correlate to a boost in television ratings among different age groups; this proved especially true among younger viewers. For 18 to 24 year olds, an 8.5% jump in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes. Whereas, among 35 to 49 year olds, a 14% rise in Twitter volume corresponds to a 1% ratings increase. According to the company, 40% of American smartphone and tablet users log onto a social network when watching television, while 80% of those users who watch TV use their device while channel-surfing "several times a month."
Dieste wins Hispanic Grand Prize at the ANA's Multicultural Excellence Awards.
Xoom Corporation, an online money-transfer business, won the best U.S. Hispanic campaign award. Its campaign, "Save the pigs," featured a series of humorous TV spots created by Dieste that highlighted the tricky and excessive fees other money-transfer companies charge by poignantly portraying the real victims: piggy banks abandoned by owners fooled by those companies. "It was irreverent but fun and unexpected," said Cristina Vilella, McDonald's Corp.'s marketing director for U.S. Hispanic and one of this year's judges. "It wasn't about the rational benefits of money transfer. The lesson is to encourage people to step out and cut through the clutter." "At first when Dieste presented it, you just had to laugh," said Theresa Pasinosky, Xoom's director of marketing for Latin America. "They nailed the insights and the creative was so good we didn't feel like we were taking a risk." The campaign broke in April 2012, and the company reported volume was 46% above a year earlier for the same month.
Top 50 Social TV shows of 2012.
But in a year of singing competitions, the number one spot on the social media television ladder went to a pineapple under the sea. Yes, SpongeBob Squarepants was the most popular show in social media for the year 2012, beating out The X Factor by 5 million mentions.
Nissan Pat on the Back.
The all-new Nissan Altima comes with tons of features. And a lot of congratulations from everyone! Maybe a little too many.
AT&T Wireless Receiver with William Levy.
William Levy demstrate how easy it is to move the AT&T Uverse Wireless Receiver, from room to room.
AT&T Uverse High Speed Internet.
William Levy is here to show you a very attractive offer from AT&T: AT&T Uverse High Speed Internet.
AT&T Uverse. Viewing Party.
You can take your favorite TV shows anywhere with the Wireles Receiver from AT&T Uverse. Now the party can get as big as you want.
© dieste, inc. 2013