Lists are fun. They're easy to make and result in a lot of click-throughs. But that's no reason why you shouldn't play along, particularly if the list is about branding, and specifically whether or not your brand is dying. (#12 You’ve backed the wrong product – falling sales remind you every quarter!) So let's play along for a second and imagine a world where, out of a list of sixty of them (#18 You act without thinking! #19 You think without acting!), at least a few won't apply to at least 99.99999% of brands out there. (Sorry to break the news to you.)
Unsweet Tweets Defeat.
At Bowdoin College in Brunswick, Me., admissions officers are still talking about the high school senior who attended a campus information session last year for prospective students. Throughout the presentation, she apparently posted disparaging comments on Twitter about her fellow attendees, repeatedly using a common expletive. Perhaps she hadn’t realized that colleges keep track of their social media mentions. Of 381 college admissions officers who answered a Kaplan telephone questionnaire this year, 31 percent said they had visited an applicant’s Facebook or other personal social media page to learn more about them — a five-percentage-point increase from last year. More crucially for those trying to get into college, 30 percent of the admissions officers said they had discovered information online that had negatively affected an applicant’s prospects.
The Future of Spanish.
There are roughly 37 million Spanish speakers living in the United States, which makes Spanish our second-most common language. According to the Pew Research Center, the percentage of Latinos who speak Spanish will fall from 75% to 66% by 2020, even though the number of Spanish speakers will rise to a projected 40 million by 2020. So fewer Latinos will speak Spanish, while more non-Latinos learn it. While immigration patterns push new arrivals to abandon Spanish for English, non-Latinos learn Spanish to get ahead in business, become advocates for Latino migrant communities, or be able to travel.
Mexico in the Middle.
Education. More sophisticated work. Higher pay. This is the development formula Mexico has been seeking for decades. But after the free-market wave of the 1990s failed to produce much more than low-skilled factory work, Mexico is finally attracting the higher-end industries that experts say could lead to lasting prosperity. Here, in a mostly poor state long known as one of the country’s main sources of illegal immigrants to the United States, a new Mexico has begun to emerge. Dozens of foreign companies are investing, filling in new industrial parks along the highways. Middle-class housing is popping up in former watermelon fields, and new universities are waving in classes of students eager to study engineering, aeronautics and biotechnology, signaling a growing confidence in Mexico’s economic future and what many see as the imported meritocracy of international business. Many people here are beginning to believe they can get ahead through study and hard work. This is a Mexico far different from the popular American conception: it is neither the grinding, low-skilled assembly work at maquiladoras, the multinational factories near the border, nor the ugliness of drug cartels.
Gelato Gets Going.
High-concept flavors and ingredient combinations that once were considered niches—like vodka-flavored Limoncello and Montebianco, based on the Italian dessert made with roasted chestnuts and whipped cream—are going mainstream, as sellers of premium-priced gelato, sorbetto and ice cream cater to adult tastes and look to increase flat sales. Gelato and sorbetto churned out a combined $113 million in sales for the year ended Sept. 28, a 90% increase over 2012, according to market-research firm Spins, whose data exclude Wal-Mart and Whole Foods stores, with gelato commanding a price roughly 25% to 50% higher than premium ice creams.
Virtual Just Got Real.
Remember that old A-ha! video from the '80s where the virtual cartoon character eventually breaks through the wall separating his world from reality? Well... MIT has demonstrated a "Dynamic Shape Display" that can physically change shape to render 3D content. As Fast Company reports, the display is called inFORM, and it's a large surface that sits atop a series of pins, actuators, and linkages. By moving each actuator, inFORM can move the pin it's attached to up or down, allowing for a wide range of interactions. A projector mounted above the surface provides context to the shapeshifting pins, giving them color and highlighting depth. In a video released by MIT, the table is shown moving a ball, mirroring a book, displaying 3D charts, and giving an extremely visible smartphone notification. Soon, you'll be able to "reach out and touch someone" (or something) from anywhere on the planet. A-ha!
Provoke your thoughts. Provoke Action.
November quote to think about. By: RuPaul
Your Next Smartphone: a TV?
Most companies are going in the direction of turning your smartphone into a TV. Microsoft is going the other way: they want to turn your TV into a smartphone. The Xbox One has a trick that few non-gamers know about (and no, it's not this trick.) The One has a feature called HDMI pass-through, which allows you to plug your satellite or cable box into it and run your entire television experience through the filter of the Internet-connected, Skype-wielding, fantasy-sports-playing, Xbox One.
© dieste, inc. 2013