Ready. Aim. Fire at Digital Ads.
Just one more game, please!
Forget about Angry Birds. Shoot and destroy ads on the New York Times website.
Funny or Die Commercials.
The web site known for comic video clips, is forming a division devoted to commercial production. The division is being named Gifted Youth. A company that specializes in nontraditional advertising is expanding into the traditional kind. Funny or Die, founded in 2007 by Will Ferrell and Adam McKay, has long produced videos that offer marketers branded entertainment – that is, brands and products are woven into the plots of the clips. Such videos typically run two to five minutes. Funny or Die Expands Into Commercial Production
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