Britain Is #1.
...in mobile web usage. The British love of the latest devices has even seen the UK overtake Japan in mobile internet use, according to the report from media regulator Ofcom, which compares data across 17 countries, including the US, China, India, Russia, Brazil, Ireland, Sweden, France and Germany. British 18–to 24-year-olds are proving to be the world's top mobile social networkers, with 62% accessing their profiles from smartphones and tablets, a higher proportion than any of the countries analysed in the report.
iPhone 5. Reporting from the Apple Store.
Why do you spend hours camping to be among the first ones to get the new iPhone?
It's not only because of the phone, it's about the experience, and the sense of belonging to something big. At the end of the day, why not?
History According To Star Wars.
Just for the fun of it here on Provoke Daily, someone's recreated historical scenes using Star Wars figures. The results are the Death Star of viral media.
The Generation Naming Game.
The Generation Naming Game. Tweens, millennials, Gen-Xers, and boomers are the basics, as far as generational names go. But every now and then we come across a new term that's supposed to capture the most distinguishing attitudes and behaviors of a generation. The latest is "The Go-Nowhere Generation," composed of millennials who are less willing to leave their hometowns to find better opportunities. This group has become risk-averse, sedentary, and too happy at home checking Facebook, according to the Buccholzes in their March NY Times article. So, how should we go about identifying them? In a rush to define a new generation, the multicultural perspective has been forgotten. Millennials are those currently between 18-35 years old, accounting for approximately 70 million of the total U.S. population. When looking at the 34-and-under population, we see that Asians, African-Americans, Hispanics, and GLBTs comprise almost 51 percent. So in turn what we have is a multicultural millennial population, which needs to be accounted for when considering this segment. This more diverse generation shares a very strong and unique drive – a drive that fuels them to act and behave knowing that they are leading, shaping, and defining the cultural fabric of the mainstream with their art, fashion, music, culture, and entrepreneurial spirit. Here are four key insights into the Multicultural mindset highlighting why this group could be called the "Unstoppable Generation": Fitting in by standing out - As they embark on a quest to define their identity, one of the key behaviors we are seeing is how they are literally sampling from as many sources and subcultures as possible to create a unique self. Inspired by struggle and liberation - Their shared minority backgrounds keep them actively engaged in their communities, culturally tuned in, and constantly seeking to find the means to advance in their fields. Spirit of endurance - They've been raised by their parents and communities with a strong moral obligation to do more, be more, and pay it forward, feeling a need to prove to others that they can make it. Risk takers - The main risk this group is taking is that of following their dreams and pursuing their passions. They aren't doing what is expected of them or instituted, even if they have little support for following non-traditional paths. We have to go beyond the labels and deeper into their mindset when looking at such a diverse group as the millennials. Coining generational names is great, identifying shifting attitudes and behaviors even greater, but we all need to get in the habit of including the multicultural perspective. Otherwise, short hand can come up short. by Gabriela González, strategic planner at Dieste Inc. Article can also be found at Hispanic Market Weekly.
7 Latino Crossovers.
Wilmer Valderrama may be known for his quirky character Fez on That’s 70 Show, but the Venezuelan-Colombian actor is preparing to be the next crossover star. Valderrama plans on dropping a bilingual album and Spanish single by this summer. He's not alone. It seems crossing over from the acting world into music is becoming the thing. (But, really, though, who doesn't want to be a rocker down deep.)
You Are What Your Friends Eat.
Your friends are why you’re fat. The Eatery, an app from health technology startup Massive Health that lets users take pictures of their food and then asks them to rate photos of other users’ food based on perceived healthiness, has yielded lots of data since it was launched last year. The key factor? Your friends. If they’re obese, you’re 57% more likely to be obese. The lesson: Watch what you eat, but watch what your friends eat, too. This works both ways, though. Pick healthy friends and you’re bound to get more healthy. A study found that while women with unhealthy friends also start to make bad food choices, women with healthy friends eat better.
Millennials and their Brave New Optimism.
Millennials today in most of the cultures of the world have grown up with high expectations of technological progress and positive cultural transformation and instead suddenly find themselves surrounded by decaying institutions, corruption in high places and an uncertain future. Yet Millennials around the world remain one of history’s most resilient and positive generations. Why? A key learning from this global survey of Millenials is, they believe they are the creators of their own destinies.
Art Festival Exposed in Cuba.
Cuban modern art has become highly desirable, and the Cuban Biennial-- an art show of international renown-- is visited by hundreds of critics, curators and collectors from around the world, including the US. For younger artists who have had little international exposure and who need official permission to travel off the island, the Biennial is an unparalleled opportunity to attract attention.
© dieste, inc. 2013