The Cost of Famous Logos.
Google spent nothing--Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola--though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just $35 to a design student. Which used to be an impressively thrifty figure, until Twitter picked up their ubiquitous bird for a mere $15 on iStockPhoto. Pepsi spent $1 million on their Obama-esque rebranding a few years back, and the BBC spent almost double that on a logo that basically just untoggled the italics button. But that’s nothing compared to the $221 million BP paid to make their oil company look like a new-age organic grocer.
Color Me Logo'd.
Color is important aspect of logo designs and logo design-trends reporter Emblemetic looks at how color has been used in US logo designs over the past decades, showing the relative share of colors used in US logos. For example, red is most often in logos of beverages and hospitality industries, and least often in insurance and medical services; blue is used most often in telecom and insurance; and green is used most often in chemicals, and least used in telecommunications.
Negative space in logo design.
What makes a good logo?
Saying a whole lot with very little.
If logos were honest
Honest logos that reveal the actual content of the company, what they should really be called.
© dieste, inc. 2013