Dieste wins Hispanic Grand Prize at the ANA's Multicultural Excellence Awards.
Xoom Corporation, an online money-transfer business, won the best U.S. Hispanic campaign award. Its campaign, "Save the pigs," featured a series of humorous TV spots created by Dieste that highlighted the tricky and excessive fees other money-transfer companies charge by poignantly portraying the real victims: piggy banks abandoned by owners fooled by those companies. "It was irreverent but fun and unexpected," said Cristina Vilella, McDonald's Corp.'s marketing director for U.S. Hispanic and one of this year's judges. "It wasn't about the rational benefits of money transfer. The lesson is to encourage people to step out and cut through the clutter." "At first when Dieste presented it, you just had to laugh," said Theresa Pasinosky, Xoom's director of marketing for Latin America. "They nailed the insights and the creative was so good we didn't feel like we were taking a risk." The campaign broke in April 2012, and the company reported volume was 46% above a year earlier for the same month.
Nissan Pat on the Back.
The all-new Nissan Altima comes with tons of features. And a lot of congratulations from everyone! Maybe a little too many.
AT&T Uverse. Viewing Party.
You can take your favorite TV shows anywhere with the Wireles Receiver from AT&T Uverse. Now the party can get as big as you want.
Southwest Airlines. Kiss.
Nowadays we are very connected. But are we BETTER connected? Nothing beats being there for real.
Southwest Airlines. Baseball.
Southwest Airlines ‘Connects for Real’ with the Hispanic Customer.
Southwest Airlines announced the launch of its new national low fare campaign to the Hispanic audience with the objective of helping them recognize how easy it is to connect with their loved ones for real. The “Connect for real” campaign, created and developed by Dieste, Inc., is running nationally on Hispanic broadcast and cable networks.
Everybody needs some space in their life. From functional to emotional space, the all new Nissan Versa has you covered.
Anorexia. The saddest part is that those who have it don't see it.
© dieste, inc. 2013