Keep Chasing Ideas.
Whether you're writing a story, making ads or coming up with a new business venture, a good idea can be hard to find. But with a little ambition, a dash of determination and a pinch of creativity, you'll be well on your way.
Dieste wins Hispanic Grand Prize at the ANA's Multicultural Excellence Awards.
Xoom Corporation, an online money-transfer business, won the best U.S. Hispanic campaign award. Its campaign, "Save the pigs," featured a series of humorous TV spots created by Dieste that highlighted the tricky and excessive fees other money-transfer companies charge by poignantly portraying the real victims: piggy banks abandoned by owners fooled by those companies. "It was irreverent but fun and unexpected," said Cristina Vilella, McDonald's Corp.'s marketing director for U.S. Hispanic and one of this year's judges. "It wasn't about the rational benefits of money transfer. The lesson is to encourage people to step out and cut through the clutter." "At first when Dieste presented it, you just had to laugh," said Theresa Pasinosky, Xoom's director of marketing for Latin America. "They nailed the insights and the creative was so good we didn't feel like we were taking a risk." The campaign broke in April 2012, and the company reported volume was 46% above a year earlier for the same month.
XOOM - Save the Pigs.
Child Obesity Campaign.
All abuse leaves a mark. Obesity in kids is a form of child abuse. You are responsible for your child's diets. Centro Comunitario Mexicano.
Heineken Decoder. The Augmented Reality App.
Get the Heineken Decoder App and enter the sweepstakes! You can also view videos, download music and even walk the Green Carpet at the Latin Grammys.
Tecate Throwback cans POP.
Southwest Airlines ‘Connects for Real’ with the Hispanic Customer.
Southwest Airlines announced the launch of its new national low fare campaign to the Hispanic audience with the objective of helping them recognize how easy it is to connect with their loved ones for real. The “Connect for real” campaign, created and developed by Dieste, Inc., is running nationally on Hispanic broadcast and cable networks.
Tecate Launches Nation-Wide Search For Official Soccer Correspondent Team.
Tecate, cerveza con caracter, today launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team's choice in Mexico or the U.S. As the "Tecate Correspondent Team", the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand's official Facebook page,www.Facebook.com/Tecate. Featuring the tagline "Deja que tu Pasion te Lleve" or "Let Your Passion Take You", and elaborated by Dieste, they include mass-displays, posters, price cards and mail-in rebates on the purchase of Tecate or Tecate Light product and related snacks.
© dieste, inc. 2013