Executive Director of Brand Leadership
Luciana Gómez has extensive experience in Account Management. Born and raised in Buenos Aires, Luciana started her career in advertising 12 years ago at J.W. Thompson Argentina, working on several clients such as Bansud/Banamex, Unilever, Government of the City of Buenos Aires, and Glaxo SmithKline.
Luciana was formerly Vice-President, Group Account Director at GlobalHue, leading the Hispanic and Portuguese efforts for the 2010 Census campaign. She was also responsible for all multicultural communication initiatives for Subway Restaurants, Bermuda Department of Tourism, Ad Council, the New York International Latino Film Festival, and new business.
Prior to joning GlobalHue, she was Group Account Director at LatinWorks. Luciana was an integral part of numerous award-winning campaigns for a variety of clients, including Hyundai, U.S. Cellular, A&E Networks, Mars, Kimberly-Clark, Texas Lottery and NetSpend.
As a Group Account Director at LatinWorks, Luciana was responsible for the development of communication strategies, ensuring all work was done within strategic framework and creative standards, as well as monitoring brand equity progress.
Luciana has a Bachelor's in advertising from the Universidad de Ciencias Empresariales y Sociales in Buenos Aires.
1999 Bryan St Suite 2700
Dallas TX, 75201