Provoke Weekly - 5/15 Making the Cut.
Making the Cut. Laser technology is literally reshaping our lives. The future is here! We may not have ray guns or light sabers, but laser technology is around us everywhere. Laser cutting has become more accessible, showing up in clothing, art and even food. Kaitlyn Cunningham, Art Buyer
Provoke your thoughts. Provoke Action.
April quote to think about. By: Paris Hilton
Provoke Weekly - 4/22 #Hispz13
#Hispz13 We've finally just recovered from our trip to beautiful Miami Beach and Hispanicize 2013, the place where the Hispanic digital world became analog. Now in its fourth year, it is the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, and now music and innovation. Something that caught our attention at the conference was the emphasis on our current age of influence, and why bloggers matter so much for brands. Let's be clear: MANY bloggers get paid to write about brands and products. The ones that are not being paid will write whatever they feel like about your brand, according to their experience. They aren't journalists, and they don't want to be. Their stories have only one side. With a killer app to organize you and a loaded agenda, there were plenty of learning opportunities during the 5-day event. Here are just a few we picked up. Dieste/Cultur8 Hispanicize Team
Provoke Weekly - 4/15 The SXSW Hangover.
The SXSW Hangover. After one month, what sticks from SXSW Interactive? At the beginning of March, interactive gurus, entrepreneurs, digital thinkers, curious souls, hardcore music and film fans, and ad agencies (in all their forms) were in Austin for the SXSW Interactive sessions. Expectations were set high and a lot of us were hopeful for the reveal of what would be this year’s “Next BIG Thing”—an overused term, if you ask us, in a time when “that thing” has an expiration date so short you can feel it creeping around the corner. So how does all this sound one month after the fact? We think that the best way to answer this question is to relive the moment by reading some live Tweets from the event. However, there are a few things that should be highlighted: (1) The suggestion that cultural relevance is the new way to segment instead of demographics. (2) The fact that if we’re not learning from the users of a digital experience to feed the “Big Data” we’re all talking about, we’re missing a huge opportunity. (3) Social measurement is still undefined regarding which metrics matter the most. (4) Mobile: the “next BIG thing” last year is still BIG today. Paco Olavarrieta, Executive Creative Director Francisco Cárdenas, Director of Digital Strategy @chitocardenas
March quote to think about. By: Ernest Hemingway
Provoke Weekly - 3/25 Afropop: More Than a Notion.
Afropop: More Than a Notion. With prominent Afropop and Afropop-influenced groups releasing albums in 2013, it is time to reflect on the influence the great continent has had on music and culture worldwide. Although forgotten by many music and cultural critics, those paying close attention to trends over the past decades can see very vivid and important contributions African musicians have made to the West. If you are a trend spotter, or want to be one, it will behoove you to pay attention to Afropop and its myriad of subgenres. So goes Africa, so goes many global trends! Below you will find some articles that explore Afropop’s influence within Africa, but also outside the continent, in places including Mexico—the country with largest Hispanic population in the world.
Chasson Gracie, Director of Strategic Planning & Research
Provoke Weekly - 3/18 Hispanics leading the tech race.
Hispanics leading the tech race. A variety of sources including Nielsen, CNN, and the Pew Hispanic Center have confirmed what we knew all along: U.S. Hispanics are in the lead when it comes to tech adoption and usage. There are three key factors influencing this trend: 1. Demographics - Research shows that younger people have higher tech adoption rates. Hispanics' median age is 15 years younger than the rest of the U.S. (27 vs. 42 for Non-Hispanics). 2. Mobile Dependency - Hispanics rely more on their mobile devices for Internet access, since they are less likely to have this service at home (76% of USH go online using a mobile device vs. 60% of GM). Likewise, they are more likely to live in a cellphone-only household (47% vs. 38% for Black and 30% for White). 3. The Need to Stay Connected – Surveys show that in comparison to other ethnic groups, Hispanics rely more on mobile devices and communication software (VOIP, IM) to stay connected with their family (including extended family) and circle of close friends. As technology trends continue to lead towards greater mobility, Hispanics will be a vital segment, not only from a tech-adoption and sales standpoint, but also in shaping future technologies through their consumer experiences and tech needs. Alejandro Martinez, Market Intelligence Strategist
Provoke Weekly - 3/11 Wearable technology.
Wearable technology. An exciting new gadget category that’s practically here! The very first iPhone combined three popular devices in one: an iPod, a smartphone and an Internet communicator. This evolution now continues, as wearable technology aims to combine more recent, popular devices. Many of the ‘smart watches’ being developed combine your activity tracker with a secondary display connected to your phone, while Google’s Glass combines a camera and a tiny display above your eye with a voice and touch interface, also powered by your smartphone. Another appealing aspect of wearables is their lightweight and fashionable form factor. Since they piggyback on your super-powerful smartphone, the design has fewer components and therefore less bulk. Those of us not fully geeked-out on function will likely still want these ‘appcessories’ for their aesthetics and cool factor. In fact, ABI Research predicts that by 2015, 485M wearable devices will be shipped each year. Wearables will ultimately lessen the amount of time we spend on our smartphones by providing more immediate feedback and access to information. That means fewer distractions and getting back to living life. Expect new categories of apps and interactive experiences to emerge, as wearables will undoubtedly change the way we access, capture and share content on-the-go. Luke Roberts, Senior Strategic Planner
© dieste, inc. 2013