The Rise of the “Connected Viewer.”
Good day for new research! This one from Pew regarding the rise of the connected viewer. Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV. Pretty soon, we'll be juggling at the same time, too. Not metaphorically. Literally.