Shopping to the Beat.
Music videos have come a long, long way since back when The Buggles and their new wave aesthetic killed the radio star. SSENSE, a luxury retail company based out of Montreal, has recently introduced what they’re billing as the “world’s first interactive shoppable music video.” And yup, it’s pretty much exactly what it sounds like. I Think She Ready features Diplo, FKi, and Iggy Azalea all decked out and styled in brands and items carried by the site, while WireWax technology, which enables users to tag videos in essentially the same way they would a Facebook post, makes the "interactive shoppable" part possible. Follow the added "Via" link, below, to see the interactive, "Shop This Look" version of the video.